20 Traits for Home Business Success
by Al Siebert, PhD
Author of The Resiliency Advantage: Master Change, Thrive Under Pressure and Bounce Back From Setbacks (2006 Independent Publisher’s Best Self-Help book), and best seller The Survivor Personality: Why Some People Are Stronger, Smarter, and More Skillful at Handling Life’s Difficulties…and How You Can Be, Too.
According to the City of Portland I’ve had a home based business since September, 1972. That was the month a city inspector appeared at my door and demanded $25 for a city business license. My cranky next door neighbor had called the city to report me for earning income working at home as an author.
In my mind, however, I started my home business in 1986 to market a book that the publisher of my books for college students didn’t know how to sell. The Adult Student’s Guide to Survival & Success in College, had gotten terrific reviews when it was published in 1982. But the Holt, Rinehart, & Winston marketing people didn’t understand the new adult student market and wouldn’t try. In three years they sold only 42 copies!
It felt frustrating to know that thousands of adult students starting college were floundering while a valuable resource sat in a Holt warehouse.
My co-author and I revoked the copyright. I purchased the existing inventory, established the Practical Psychology Press and started marketing the book.
Since then I switched to a different co-author, learned how to hire a cover designer, obtained ISBN numbers from Bowker, found an excellent book printer, and revised the book several times. My company now sells thousands of copies a year to very appreciative students.
When I started the company I didn’t know that my efforts to learn how to publish and market a book would have an unexpected benefit. In 1992, after twelve years of having my manuscript on The Survivor Personality rejected by major publishers, I realized that since I had a publishing company I could publish and market it myself! So I did.
Do you recognize the pattern here? Frustration with others not understanding what is obvious to you? Strong feelings of self-reliance? Feel compelled to do something important? Have a belief that you can learn whatever it takes to succeed? That you can overcome adversities and difficulties?
The following checklist describes personal traits I see in people who have a better than average chance in establishing and succeeding at running a home based business. See how you match up.
20 Traits for Home Business Success
The thousands of people starting home based businesses confirm my belief that a new breed of person is emerging on earth. Such a person is of higher value doing self-created work instead of a job thought up by others. This person is both independent and committed to service, highly flexible, constantly learns, and gets better and better every year.
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The Resiliency Center was founded by the late Al Siebert, PhD who studied highly resilient survivors for over fifty years. He authored the award-winning book The Resiliency Advantage: Master Change, Thrive Under Pressure and Bounce Back From Setbacks (2006 Independent Publisher’s Best Self-Help book), and best seller The Survivor Personality: Why Some People Are Stronger, Smarter, and More Skillful at Handling Life’s Difficulties…and How You Can Be, Too.